Supporting communities to go smoke-free
Smoking remains the leading cause of preventable illness and early death across the UK.
This places a significant burden on individuals, families, public services and local economies. For councils, the impact is far-reaching.
We are launching a series of marketing and communications campaigns to support both national and local initiatives to target those still smoking who want to quit.
We supported Stoptober in 2025 and are supporting No Smoking Day 2026 as well as developing our own East of England promotions.
Health and wellbeing
Smoking drives long term conditions such as:
- Cancer
- Heart disease
- Stroke
- Respiratory illness
Reducing smoking rates is one of the most effective ways to improve population health and reduce health inequalities.
Pressure on local services
Smoking costs the NHS and social care system billions each year. Councils see the effects first-hand:
- Greater demand for adult social care
- More hospital admissions
- Significant strain on already stretched services
Economic impact
From lost productivity to increased care costs, smoking effects local economies and workplaces.
Reducing smoking prevalence creates healthier, more resilient communities and helps businesses thrive.
Health inequalities
Smoking disproportionately effects people living in more deprived areas, worsening inequality and creating cycles of poor health.
Councils are uniquely placed to break this cycle through targeted, community-based action.
